For the internet, AB testing is even simpler and easier to implement. Like an item from your wardrobe, we can change the color of a clickable button on your website to determine which color gets more clicks from visitors.
It seems a bit futile, doesn’t it?
Yet, AB testing is very important: it is the difference between a functional website and one that does not perform as well.
What makes AB testing effective is how many times the same process is repeated and testing all the parameters of your website. For example, we can test the fonts, images, the menu format, the content (words and phrases), punctuation, colors, etc..
Continuous AB testing becomes optimization. Optimization becomes revenue.
All the changes that produce better results will add up and lead to an increase of clicks that will result in an increase in donations.
AB testing and optimization helps to improve your fundraising in many ways.