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How to boost donor acquisition the Star Wars way for your nonprofit

23 August 2016   —   par Karine Bréard

How to boost donor acquisition for your nonprofit? Everybody these days is talking about the new Star Wars. One way or another, everyone feels a sense of belonging to the Jedi, Siths or even to the Yuuzhan Vongs. People identify with Luke Skywalker, to Yoda or to Finn Galfridian. Personally, I was given the nickname Obi-Wan, mainly thanks to my initials – OB1…

While the seventh episode of Star Wars was just released in the theatres across the globe, the idea of supremacy in a war between the stars is nothing new and it affects you more than you think. More than that, it provides some valuable clues on how to increase the sales revenue. Therefore, here’s how:

THE GALACTIC EMPIRE IS YOU

Not all of it, obviously, just a small part. You are a small slice of your industries’ market and you’re constantly working to make this part bigger and bigger. Explore the surrounding interstellar space and take every chance you get to launch powerful asteroids – blog posts, frequent and consistent presence on your social media accounts, and make sure you have a clear email signature.

THE WAR IS A COMPETITION

Sleep well once you passed a large Sun somewhere, only to wake up more inspired, only to spark even brighter. Stay calm and focused, everybody will survive this war, but some will be champions. And you know what they say about the taste of victory…

YOU ARE A STAR (IN THE CLOUD)

But don’t be the Death Star. Being in the cloud is the right thing to do, this time. More than that In addition, take advantage of a wide range of opportunities to shine as bright as possible, as the key to your success is your visibility to your potential clients. Find the right keywords and gravitate around them with force!

LIVE IN THE MOST RECENT MILLENNIUM

Pay a visit in the galaxy of your customers, because they don’t always have the energy to come see you in your own. But, what your customers do have, is will and energy. This creates the perfect match to increase your sales, and one that will secure you in a comfy seat tight in the Galactic Senate.

忘记 R2-D2!

Be clear and master the language of your customers as well as your competitors. Speak the language that everyone understands. Ask the Gungans, the Neimoidiands, even the Wookies or the Ewoks to describe what you do, what you make and what you offer. But forget R2-D2.

As you see, Star Wars is booming and you’re on set. Stop being an extra, grab a digital lightsaber and find your place amongst the stars.

And may the web traffic Force be with you in the 2017 new year and boost your donor acquisition!


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