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Fundraiser Thermometer Tracks Goal Reached Success
Nonprofit Marketing

How to raise funds for a charity.

28 January 2017   —   par Karine Bréard

How to raise funds for a charity.

13%

of people will abandon online transactions due to security concerns

12%

of people will abandon online transactions due to a confusing checkout

98.9 million

people have made online purchases using their mobile device

Visitors who click the “Donate” button on nonprofit sites are typically ready to make a contribution.

But often, they’re greeted with long donation processes that kill conversions.

Solution

Break donation forms up into multiple steps and eliminate unnecessary fields to encourage conversion.

Mobile and you website ?

Test here to see how your organization’s website shapes up.

Test your website, google friendly site

Also, after looking this pourcentage, we can consider to :

43%

Average donor retention rate in 20131

(not great)

66% of online consumers have made a purchasing decision as a result of an email message.

Solution

Utilizing campaign pages for projects and annual appeals provides an online destination where supporters can keep up with campaign progress in real-time.

Visitors need to hear messages multiple times in order to grow trust with an organization, but many nonprofit websites push immediately for donations from visitors.

A prominent, enticing email opt-in form can give first time visitors a way to enter into a conversation with you, allowing you to cultivate that relationship before making an ask.

Engaging supporters, even small ones, is the best way to retain donors and grow your base of support.

But many nonprofit websites lack ways to engage supporters and inform them about progress on campaigns and projects.

For sure, you have to look your social medias strategy, click here to find what to do :

5 ways to help define social media’s

Starkad can help you to define and organize your strategy
.
Contact us for a free consultation :

1. KissMetrics “5 Ecommerce Stats That Will Make You Change Your Entire Marketing Approach”, https://blog.kissmetrics.com/5-ecommerce-stats/

2. KissMetrics “5 Ecommerce Stats That Will Make You Change Your Entire Marketing Approach”, https://blog.kissmetrics.com/5-ecommerce-stats/

3. Selz Blog “40 Amazing Online Shopping And Ecommerce Statistics” https://selz.com/ blog/40-online-shopping-ecommerce-statistics-know/

1. AFP 2014 Fundraising Effectiveness Survey Report, http:// www.afpnet.org/files/contentdocuments/fep2014finalreport.pdf


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