Humanitarian Causes Marketing & Business Donations
Has philanthropy become a marketing tool for businesses?
Business people are divided on how to manage their charitable implication within their company. Also, they struggle on how to measure the impact of their support.
In Canada, companies are encouraged to be involved with various organizations and sponsor events organized by nonprofits.
Is this opportunism or true philanthropy?
Partnership between businesses and NPOs
Unlike their marketing process to promote their products and services, businesses pay less attention to which cause they want to support. Most of the time, their approach is emotional.
Is it possible for a business to sincerely support a cause and, at the same time, support a cause that aligns itself with its business objectives?
At Starkad, we believe that we can maximize your philanthropic efforts by facilitating strategic alliances with compatible businesses.
Associating a cause with a brand is done more naturally if there is a convergence between products, services and the audience.
Starkad helps companies and organizations to form strategic alliances that mutually help both parties and create value.
Concretely, we develop creative concepts that will interest potential companies and create business opportunities via LinkedIn.